Created for the Mayor of London and displayed at Outernet in 2026, this 30-second campaign celebrates the vibrant spirit of Holi through movement, colour, and typography. Inspired by the organic forms of airborne powder and drifting pigment, the visuals evolve like bursts of living paint across the monumental North and West screens at Tottenham Court Road station.

Bold kinetic type weaves through the abstract visuals to create moments of joy, rhythm, and togetherness. In one of London’s busiest visual environments, the campaign was designed to break through the noise and invite passersby into a collective celebration of spring.