Goldsmith’s Fair

This visual campaign was commissioned by the Goldsmiths' Company for its annual jewellery fair in 2016. The visual direction focused on the textural contrast between fine jewellery and silver objects and rough-hewn materials.  As a way to evolve while maintaining certain visual consistency with previous campaigns, a dimensional element was introduced and paired with unexpected, yet complimentary spot colours. A playful visual illusion was achieved by the different positioning techniques, generating a lively engagement between the featured jewellery and the audience.

In collaboration with Turnbull Grey (art direction) and Emma Todd (photography).