Connect North Korea
Connect North Korea is a non-profit organisation based in New Malden that assists North Korean defectors to settle in the UK. The charity offers English language instruction, community support, and cultural events, and aims to raise awareness of the challenges faced by North Koreans in the UK.
In order to stand out from similar charities, the branding adopted an accessible yet sophisticated approach. Dots and lines, inspired by constellations, cast the organisation as a guide to refugees. These graphic elements along with curated images and quotes complete the look that motivates public engagement.
In order to stand out from similar charities, the branding adopted an accessible yet sophisticated approach. Dots and lines, inspired by constellations, cast the organisation as a guide to refugees. These graphic elements along with curated images and quotes complete the look that motivates public engagement.
©Studio BRD 2020