Unpaid caring can be rewarding but also isolating, expensive, and overwhelming. Carers’ Network is a platform that reaches and empowers the carers, helping them lead a healthy, fulfilling life, with a range of practical, personal and financial support. The identity aims to illustrate these services through a set of accessible, playful and warm graphic elements.

Paired with a friendly vibrant palette, the brandmark, built with overlapping shapes inspired by location markers and speech bubbles, signifies interaction, communication, and personalised support. These graphic elements are elaborated in other applications. They help to frame the contents in the right spirit and create a social relevance for the charity.