2017 marked the 70^th year of Faithful+Gould, the renowned project and programme management consultancy. To mark the anniversary, clients were invited to a celebration event at the National Portrait Gallery. The luxury feel and timeless spirt of the occasion were successfully evoked by engaging event collateral that embraced an “unfolding the future” concept. The folded invitation, printed with the spin-off brand palette, gold, navy and teal on coated paper, revealed an exclusive message with each opening. Facets of the brand were used to frame copy and build excitement. Other applications included e-mail invite, name badges, event plinths, light projection, and touch screen, all with a similar aesthetic ensuring a memorable celebration.